2018 - 2022
Director of Creative Content
Kelly’s Kids, Inc.
Promoted to Director of Creative Content to ensure all creative assets represented each of the 3 brands individual voices and target audiences. Managed everyday operations and deliverables of the creative team which included curating photo and video selections, proof-reading copy and scheduling marketing content for weekly collection releases and daily product pushes across multiple social media channels - Facebook, Instagram, Pinterest and Email. Continued to execute all duties as Lead Photographer and Videographer, in addition to new Director role.
Managed creative team (photographers, graphic designers, copywriters) to implement high-quality targeted content within accelerated overlapping timelines
Led the expansion and mentorship of the photo department, hiring two additional team members to address increasing photo needs
Led creative meetings and pre-production brainstorms weekly
Oversaw all social media marketing strategies, calendars and materials
Developed and established standards and guidelines for final deliverables, including introducing a digital asset management plan for photo, video, graphics and copy
Researched current and relevant trends to implement in marketing strategies